The burgeoning demand for Uber & Ola ride-hailing services has a growing impact on the dynamic transport economy. There are still many companies that are trying different ways to provide unique services to their customers. This is because they are trying to break the autonomy of these two cab-hailing giants and drive innovation into the market while trying to fix the flaws in this segment.
Every ride-hailing business model needs a business application for successfully managing its operations and to offer convenience to its customers. But, the entire process is often reliant on your marketing processes and the customer engagement strategies that you apply.
Here are some key ideas apropos to encouraging more customers to sign up to your ride-hailing services.
Become the Preferred Choice
Uber caused serious jeopardy to peer taxi service providers after its launch. The worth of the latter started diminishing majorly while Uber was valued in billions of dollars across the world. There are some loopholes of these ride-hailing stalwarts that need to be taken note of.
For example, Uber/ Ola are often criticized for their surge pricing, especially during the times when the demand is more and supply is less. If your venture can take care of this situation by offering uniform pricing or even low pricing, then, people will most likely prefer to ride with you. You can also offer monetary perks to drivers to keep them motivated and loyal. Adding value to your business by offering discounts for customer reviews or special packages for long rides or senior citizens is a great way to become the preferred choice of customers.
Start with Innovation
Instead of being a part of the same rat race, you can start your own smart fleet management service that drives innovation. Uber started with Uber bike as an alternative vehicle service, which targeted a different customer group and suddenly gained a lot of popularity. Similarly, think of a utility venture that can be offered by your ride-hailing service like carpooling, dropping children to school, hospital visit services for patients, food delivery services, courier services, etc. This will ensure that customers with different needs are catered to at reasonable rates.
Thrive on Others’ Weaknesses
Every company gauges the loopholes of its competitors in its business segment and tries to capitalize on them by offering the right solution to others’ problems. One way of understanding what problem people face with your competitor is to speak to them directly or conduct surveys and opinion polls. Their feedback should then be converted to workable solutions or an innovative product that is pocket-friendly for both your ride-hailing business and your customers.
Ensure a Safe Ride
There have been many complaints raised by women about harassments by cab drivers these days. Make sure to earn the title of the “safest ride” by offering late-night safe rides with SOS features in your cabs or even recruiting competent and verified female drivers to take up the job. Keep a tab on your customers by calling them during the ride to check on them and keep their loved ones informed as well. Hire the drivers by vetting their backgrounds and assessing their records for behavioral traits. This will also be an added advantage to the reputation of the company. Training your drivers to be cordial and courteous and ensure that they practice it is important.
Target Non-Serviced Areas
Target all places where a vehicle can reach and also see the corners where other companies have yet not reached. This should be the area where you should work and establish your presence. This will create an image for excellent reach and will become your USP.
Come up with Irresistible Offers
Give special or free coupons to customers for rides or eateries which can attract them and help in choosing your ride. You can also give them credit points for a ride that can be accumulated and used for future rides. Give incentives to drivers for their loyalty, honesty, and best customer reviews, and offering prize money for the best performer in a month also keeps them motivated to reach their targets faster and perform better.
Promote Your App
Hire a great app designing company to devise an app and test it several times before presenting it to the audience. With the help of social media and search engines, market attractive campaigns to get more attention. Ease-of-use and best connectivity are two features that customers appreciate. Ensure that your app has both these features.
Everything boils down to creating a favorable opinion about your business among customers at the end of the day. The key to attracting more riders is to think from their perspective and apply tactics that gain for your business while addressing customer issues.
We certainly hope that the above suggestions work for your ride-hailing business.
You may be interested in reading other blogs from us that will help you run your ride-hailing business successfully.