Every year, small & medium-sized businesses spend millions of dollars on advertising & marketing with around 72% of the investment made on mobile advertising and applications. Most businesses have the misconception that their mobile application will be successful post its launch and through social media marketing efforts. To break the myth, this is just not enough!

When it comes to running an uber-like ride-hailing business, just rushing into the launch of a developed mobile app while leaving some flaws in its functionality unnoticed or unattended can prove to be painstakingly expensive at a later point. These circumstances must be avoided. A ride-hailing business is all about real-time data generation, precision in information, sensitive information security, and quick turnaround. Even a small bug in the ride-hailing business application can damage the company’s reputation through lost trust among customers.

The flip side of this is that rectifying any such set back is not a tough call. All you need to do is be meticulous from the word go to avoid any negative consequences that can hamper the credibility and the functionality of your ride-hailing business model.

The following are some important ways in which your mobile app can be optimized and faster load time can be guaranteed without compromise on quality.

Concentrate on the Design

While you are getting your app designed, you must inform your developer to not rush in the entire process as you cannot afford to compromise on the quality. An optimized design, user-friendly UI, the color theme, interactive options, navigations and maps speed and accuracy, help options, back-end response time, etc. are some areas that need attention to make your ride-hailing app popular.

Work on Reducing the Load Time

App load time is usually correlated with adoption, engagement & conversions through mobile apps. Studies have shown that 50 percent of the users find it frustrating when the mobile app takes a longer load time than 3-4 seconds. Even a slow response time has led to 25 percent of users leaving the brand or uninstalling the apps that increase the bounce rate for the app which is not good for its survival. This problem should be evaluated at the very beginning through crowd testing on different types of devices and at different locations based on dynamic needs to prevent negative feedback.

This can be done in the following ways:

• Monitor the App load time periodically
• Monitor all load-time metrics during peak operational hours & across releases
• Check server speed and the speed of its communication with devices
• Avoid any overload of data or devise a mechanism that can handle growing data requirements
• Take responses from real users and treat their feedback seriously
• Understand the loopholes of the app and plan workaround methods to prevent customer bounces

Update your App Regularly

Irrespective of whether the app has been developed for Android or iOS platforms, regular code updates and tweaking in line with the latest technological features are necessary to support its evolution. Ensuring that the latest version of the software can be supported by the customers’ devices should be the top priority in the developer’s checklist. Since the older frameworks become obsolete with time, continuing to use them will slow down the performance of your app. Security features, newer functionalities, better look and feel, and any other code enhancements that will give your app an edge over competitors will be missed out if this step is neglected.

Ensure that Encryption is optimized

The importance of SSL & TLS connections cannot be overlooked, especially how they provide data encryption and facilitate data transmission on your mobile app. But if these connections are not well programmed, problems like an increasing number of error logs and a plunge in the app’s performance may arise. Using HTTP/2 or SPDY and other encryption tools help minimize the overhead of developing secure connections for your app.

Insisting Developers to Utilize a Comprehensive Development Kit

Developers must double-check the code if they are using any third-party development kits or opensource libraries because these codes are seldom bug-free. Addressing these bugs at the time of app development or testing can save you from future hazards. Though this process can be tedious, the effort will certainly pay off when you see your app working as expected.

Wrapping It Up

Enhancing business mobile apps from time to time with the latest versions and tools is very important in streamlining the operations of Uber-like ride-hailing business. Though this requires some extra effort and time, it can assuage some operational flaws and prevent monetary losses in the future. The operational business plan for a ride-hailing service provider can only be successful if more customers download and use the mobile app. A well-curated mobile app is pivotal to the existence of any modern-day business as it offers convenience to the masses.